Story of 2 SIPs
One of our investors who started SIP with us in Sep 2024 recently asked my team why he is not
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Bounceback
Understand the importance of human behaviour while investing money in equity markets.
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Don’t Do What Others Are Doing!
In investing, what most people try to do is to see what others are doing, and when we see what
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Investors Beware The Halo Effect
Beware The Halo Effect. In India, the majority of investors are prey to this behavior bias of Halo Effect when
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